Xiaomi tops Indian smartphone market for eighth straight quarter
It has now become the largest smartphone vendor in India for eight consecutive quarters. The company has become a constant headache for Samsung in the world’s second largest smartphone market as sales have slowed everywhere in the world.
Its closest competitor, Samsung, which once led India, settled on a 25.3% market share, sending 9.3 million handsets over the same period.
The research firm said it was the largest quantity of phones shipped in India for the second quarter.
As smartphones have slowed or declined in most parts of the world, India has emerged as one of the devices showing strong momentum for the millions of people who buy their first mobile phones every three months in the country.
Up from about 350 million last year and 300 million at the end of 2017.
This growth has made India, home to more than 1.3 billion people, the fastest growing market in all around the world. .
According to IDC, meanwhile, globally, smartphone shipments fell 2.3% year on year in the second quarter of 2019.
Chinese phone companies Vivo and Oppo have recently been mass-marketed during India’s favorite domestic cricket season and expanded their base in the country.
VIVO’s domestic market share was 15.1%, up from 12.6% in Q2 2018, while Oppo’s share increased from 7.6% to 9.7% in the same period.
Realme’s market share, which began after the repetition of some older Xiaomi models, rose from 1.2% in 2018 to 7.7% in the second quarter of 2019.
The key to gaining market share in India has remained unchanged over the years: better specifications at lower prices.
The average selling price of the device during the second quarter in the quarter ended June this year was $ 159. Eighty percent of the 36.9 million phones sent to India during this period kept the label price below $ 200.
Needless to say, phones over $ 200 have no market in India. At IDC, the price of the country’s fastest growing smartphone sector was between $ 200 and $ 300, up 105.2% over the same period last year.
Smartphones priced between $ 400 and $ 600 were the second fastest growing sector in the country, a growth of 16.1% over the same period last year.
Chinese phone maker OnePlus acquired 63.6% of this premium category, followed by Apple (which holds less than 2% of the total domestic market share) and Samsung.
Premium phones that have retained an important position in the phone market in India continue to maintain a significant presence, although their popularity has begun to decline – 32.4 million premium phones shipped to India this year during the second quarter, the latter 26.3% less than last year Period.
Xiaomi vs Samsung
India has become the largest market for Xiaomi. She entered the country five years ago and first relied on the sale of phones over the Internet to cut overhead.
But the company has since established and expanded its presence in the brick and mortar market, much to sell in the country.
Earlier this month, the Chinese phone maker said it had set up its 2,000th Mio Home store in India.
It is expected to have a presence in 10,000 physical stores in the country by the end of the year and is expected to have half of its sales from the offline market during this time frame.
Samsung has stepped up its game in India over the past two years.
The company, which opened the world’s largest phone manufacturer in the country last year, has produced a series of its Galaxy A-series smartphones targeting budget conscious customers, and has filmed a similar series similar to the Galaxy M10, the M20 and M30 models are included.
For the Indian market
IDC said that Galaxy A series mobile phones have developed a lot for the company.
Even when it lagged behind the Xiaomi phone, Samsung shipped more phones in the second quarter of 2019 compared to the second quarter of 2018 (9.3 million vs. 8 million), and its market share increased from 23.9% to 25.3% over the same period. .
The seller was also offering attractive channel plans to liquidate shares of the Galaxy J series.
IDC said that the Galaxy M series (online as of the end of the second quarter of 1919) saw a decline in prices, which helped Samsung maintain a 13.5% market share in the channel via Internet in the second quarter of 1919.
But South Korean giants still have difficulty passing Xiaomi, which continues to maintain low profit margins (Xiaomi says it only makes 5% profit on any device it sells).
Xiaomi has also expanded its domestic production efforts in India and created more than 10,000 jobs in the country, of which over 90% were filled.